Now
Updated: March 2026
Direction
Meet 1,000 real customers.
Execution Goal
100 executions that move closer to customers and revenue in 2026.
Process
Ship at least three executions every week. Find customers, run product experiments, improve conversion, and document the process.
An execution is an action that creates a real change in customers, product, sales, or brand.
Why this goal
In startups, outcomes are rarely controllable. Markets, timing, and customer behavior often move in unpredictable ways.
Instead of focusing only on results, I focus on execution — something I can control.
Many founders emphasize the importance of running many small experiments and talking to users. Meaningful results often emerge from repeated attempts.
Controllable goals create sustainability. When progress is measured by execution rather than outcomes, it becomes easier to keep moving forward.
This approach also builds resilience. If one attempt fails, the next execution simply becomes the next step.
I believe startups are not built through a single breakthrough, but through the accumulation of many small experiments and lessons.
This page documents what I am currently focused on and how I am approaching building a business.
Current Focus
Running experiments, talking to users, and documenting what I learn.
Results are uncertain. Execution is controllable.
Keep building. Keep learning. Keep moving forward.