Riley BuildsNotes from a product builder.

Blog

Notes from a product builder. Experiments, lessons, and journeys.

Founder Log

The Products I've Built So Far

My journey through building products — from my first startup to building AI experiments today.

Founder Log

The Path to 1,000 Customers

Why I decided to focus on execution instead of outcomes — starting experiments toward 1,000 customers.

Founder Log

What I Learned from 138 Users in the US

From an AI character calling service to a Discord RPG — what I learned from my first global experiment with 138 US users.

Founder Log

Why I Keep Building New Products

Why I keep experimenting and building new products despite uncertainty.

Lessons

Lessons from Failed Products

Most products don't succeed. But the failures make the next attempts better.

Lessons

What I Learned After Building 10 Products

Lessons from building 10 small products — what actually matters when you build things.

Lessons

My Biggest Product Failure

One of the biggest failures among the products I've built and what it taught me.

Founder Log

How I Build Products

My approach to building products in the AI era — small products, fast shipping, and finding product-market fit.