Founder Log
The Products I've Built So Far
My journey through building products — from my first startup to building AI experiments today.
Riley Builds
Hi, I'm Riley.
A solo builder creating and experimenting with products.
I document the lessons and stories along the way.
What I'm Doing Now
Direction
Meet 1,000 real customers.
Execution Goal
100 executions in 2026.
Latest Posts
All posts →Founder Log
The Path to 1,000 Customers
Why I decided to focus on execution instead of outcomes — starting experiments toward 1,000 customers.
Founder Log
What I Learned from 138 Users in the US
From an AI character calling service to a Discord RPG — what I learned from my first global experiment with 138 US users.
Founder Log
Why I Keep Building New Products
Why I keep experimenting and building new products despite uncertainty.
Lessons
Lessons from Failed Products
Most products don't succeed. But the failures make the next attempts better.
Projects
All projects →AI Interview
Conducting interviews through AI-driven conversations.
IdeaAI Studio
An AI image generation service that creates styled photos from uploaded images.
BuildingAI Tarot Call
A voice-based service where AI characters provide tarot readings through phone calls.
ArchivedDiscord AI Character RPG
A Discord-based roleplaying game where users interact with AI characters to progress through a story.
ArchivedAI Character Call
A service for casual conversations with AI characters over the phone.
ArchivedAI Morning Assistant
A morning-focused AI phone assistant that provides wake-up calls, weather updates, and daily horoscopes.
ArchivedLiving Service for Single-Person Households
A service for single-person households covering moving, waste disposal, and selling used appliances or furniture.
ArchivedAbout
I'm Riley. I enjoy exploring ideas, building products, and sharing what I learn along the way. Some experiments work, some fail — but every project teaches something.
More about me →